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I am Professor of marketing working at the University of Helsinki and Adjunct Professor of digital marketing at the Aalto University School of Business. Previously, I worked at the University of Cape Town as Professor of Marketing and John Garlick Chair in Business Science, School of Management Studies, Faculty of Commerce and as professor of Digital business and marketing at the University of Oulu, Oulu Business School. Since 2002  I have been passionate about digital marketing and I help companies in this area focusing on e.g. data science, omnichannel solutions and digital analytics. My academic research is visible via Google Scholar profile and you can contact me via jari.salo@helsinki.fi

Recent Posts

Research trip to down under Melbourne (Nov 27th – Dec 15th)

We had annual Australian and New Zealand marketing academy (ANZMAC) conference in Melbourne, hosted by RMIT university, famous for Wau architecture. During the days from Dec 4th to 6th I had enormous pleasure to meet so many enthusiastic academics. As both both business to business marketing / industrial marketing and digital marketing tracks had lots … Continue reading Research trip to down under Melbourne (Nov 27th – Dec 15th)

Visiting Seinäjoki, Turku and Mikkeli

I had pleasure of visiting the Ruralia-Institute of https://www.helsinki.fi/fi in Seinäjoki. In addition to visiting the Institute I also had half-day seminar – coaching of the Atria employees and trainees on managing digital marketing. Roughly 10 people participated the coaching and I was lucky to have really great group of enthusiastic people. Number of the … Continue reading Visiting Seinäjoki, Turku and Mikkeli

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