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I am Professor of marketing working at the University of Helsinki and Adjunct Professor of digital marketing at the Aalto University School of Business. Previously, I worked at the University of Cape Town as Professor of Marketing and John Garlick Chair in Business Science, School of Management Studies, Faculty of Commerce and as professor of Digital business and marketing at the University of Oulu, Oulu Business School. Since 2002  I have been passionate about digital marketing and I help companies in this area focusing on e.g. data science, omnichannel solutions and digital analytics. My academic research is visible via Google Scholar profile and you can contact me via jari.salo@helsinki.fi

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Visiting professor trip to Italy, Bergamo October 22 to November 5

I had pleasure to be invited as a visiting professor to University of Bergamo by Associate Professor Daniela Andreini. My visit lasted from October 22 to November of 5th. During that time I was teaching Marketing Management at the Knowledge and Marketing Management program. Over the course students reflected on Marketing Management challenges and opportunities … Continue reading Visiting professor trip to Italy, Bergamo October 22 to November 5

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