December 7th the inaugural lecture at the University of Helsinki

Yesterday I had pleasure to give my inaugural lecture with 11 other new Professors at the University of Helsinki. My topic was Marketing in the digital world. I presented the Digital Transformation Framework that I use in my Digital Marketing class. It was followed by another speech on forests and climate change. After that we had a brief brake and I thank Minna Autio for taking this really nice picture.



Dean of the Faculty of Agriculture and Forestry Marketta Sipi on the left and head of our Department of Economics and Management Pekka Mäkinen on the right. In the picture middle is me with the white tie that is customary suite in academic events in Finland.  And I also received some flowers which actually look even better in vase than in the picture.

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