I was privileged to share my ideas of digital transformation and sharing economy at the OP-Bitfactor joint seminar. We have witnessed a steady growth of sharing economy services / platforms emerging from the U.S. including AirBnB and Uber. In Europe, sharing economy companies going global is rare phenomenon. Especially in Finland we have slowly started to launch some of the car sharing services like Share It Box Car. Still, these have not gained huge popularity. In Helsinki region, 30% or so of the youngsters don´t have a license to drive (Kaleva) so it is difficult to share a car. And in the less urbanized areas the car is usually around 11-years old (Trafi).
Below you will find link to my full presentation on digital transformation, which some will find familiar while latter part of the presentation focuses on the sharing economy.