For a year or so I have been collecting and reading B2B / Industrial markets related social media papers that are published in top outlets. After the identification process I started more systematic analysis of what has actually been published on the topic ? and what do we know about the topic?
After this I started to wonder what lies ahead ? What the future could be ? Outcome is the now published in Industrial Marketing Management (article in press form). Especially academics that are focusing their research efforts to the topic might benefit from this news 🙂 Lets keep on researching 🙂