Research trip to down under Melbourne (Nov 27th – Dec 15th)

We had annual Australian and New Zealand marketing academy (ANZMAC) conference in Melbourne, hosted by RMIT university, famous for Wau architecture. During the days from Dec 4th to 6th I had enormous pleasure to meet so many enthusiastic academics. As both both business to business marketing / industrial marketing and digital marketing tracks had lots of pertinent presentations I had to hop on and off between the two tracks.


Just prior to the conference and after I was also visiting the University of Melbourne, marketing group. Dr. Ilkka Ojansivu gave us tour around the campus. I presented my famous digital marketing framework.


Facuylty of design has lovely building, mixing new and old.

University House


We had lunch at the University House, professors only, others with guests 🙂 which  is situated at the  top of Professor’s Walk. Really enjoyable place and behind the building is lovely terrace area. Average age well… was quite high. After lunch we headed to suburb of Fitzroy which is similar area to Kallio in Finland.

Fitzroy is lively place with lots of restaurants, coffee places and pubs with stunningly beautiful views of CBD of Melbourne.




I also had pleasure of visiting St. Kilda beach as well as the Shrine of remembrance.

Shrine of remembrance.

It was my fourth or fifth trip to Melbourne, first one in 2002, and you always find some new stuff which is exiting.


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