Teaching

2017 – Best Teacher Award. Given by the student Union of the University of Helsinki (HYY). Oone award given by the students at the university level. Helsingin yliopiston ylioppilaskunta (HYY)  – Hyvä opettaja – Magister Bonus –palkinto.

2008 – Pedagogical degree/diploma – Teacher qualification (60 credits), School of Vocational Teacher Education, Oulu University of Applied Sciences.

Teaching at the University of Helsinki 1.6.2016 –

2017- Digital Marketing in the Food Industry

2017- Principles of Marketing in the Food Industry

2016 – 2017, Marketing communications, teaching full course (in Finnish)

2016 – 2017, Bachelor thesis supervision

2016 – Master thesis supervision

2016 – Doctoral thesis supervision (6 students)

2017 – Advances in marketing research and theory, teaching full course (in Finnish)

2017– Current marketing research issues (teaching part and coordinating a course (in Finnish)

2016-–Several literature examinations one (master level)

Teaching at the University of Cape Town 1.9.2015-31.5.2016

-Digital Marketing, bachelor course (no Master level courses offered).

-Business-to-Business Marketing, bachelor course (no Master level courses offered).

-Strategic Marketing, bachelor course (no Master level courses offered).

International academic invited teaching

2013 Full course on Customer relationship management, Perth, Australia, Edith Cowan University.

2015, Guest lecture “Digital retailing view from Finland” at the University of Cape Town, South Africa.

2015, Guest lecture “New Product Development at the digital age” at the University of Patras, Greece.

2013, Guest lecture “Digital relationships and network theory: a focus on professional service firms” at the University of Bergamo, Italy.

Academic teaching responsibilities at the Aalto School of Economics/Business (August 2009 onwards)

2009, 2010, 2011, 2012 Customer relationship management (Asiakassuhteiden johtaminen taught in Finnish).

2010, Business-to-Business Marketing (in English).

2009, 2010, 2011, 2012 (twice), 2014 Digital Marketing (in English).

2010 and 2011, Digital Marketing Open university (in English).

2010, Business-to-Business Marketing at the Helsinki Summer School Helsinki, (in English).

2009-2010 Four Master thesis seminars and guidance of over 30 students.

2009, 2010, Two guest lectures at Strategic Marketing and Company Performance (SCM and CRM lectures in English).

Guest lecturer at the Strategic Marketing Research Seminar (Research topics in area of digital marketing).

 Academic teaching responsibilities at the University of Oulu, from 2002-31.8.2016

(12 courses and bachelor, master and doctoral thesis guidance)

Electronic commerce systems, implementation and strategies (Univ. of Oulu, 2002-2003, basic studies, full course).

Electronic commerce (Univ. of Oulu, 2003, 2008, 2009 basic studies full course).

Personalisation, profiling, and segmentation for mobile & Internet (Univ. of Oulu, Ph.D. course, one lecture, 2005).

Mobile commerce (Univ. of Oulu, special 2005, special studies, half of the course).

Assisting and evaluating Bachelor’s Thesis Seminar (E-marketing and commerce group) (Univ. of Oulu, 2002-2004).

Assisting in evaluating Master’s Thesis Seminar (E-marketing and commerce group) (Univ. of Oulu, 2002-2005).

Electronic commerce systems, implementation and strategies (Pohjois-Pohjanmaan Summer Univ. 2003-2004, full course).

Mobile commerce (Pohjois-Pohjanmaan Summer Univ. 2005, half of the course).

Product and market strategies (Univ. of Oulu, 2006, basic studies, full course).

Marketing of High-tech Firms (Univ. of Oulu, 2006, in English, special studies, full course).

Strategic Marketing Management (Univ. of Oulu, 2006, 2007 English and 2011 and 2012 in Finnish, advanced special studies, full course).

Guiding and evaluating Master’s Thesis (E-marketing and commerce group) 2005-2006.

Product and market strategies (Open Univ. of Oulu, 2007 and 2008, basic studies, full course).

Business-to-business Electronic Commerce (Univ. of Oulu, 2008, 2009, 2010, and 2011 .advanced level studies, full course).

Supervising and evaluating Bachelor Thesis Seminar (E-marketing and commerce group) (Univ. of Oulu, 2007-2008).

Supervising and evaluating Master’s Thesis Seminar (E-marketing and commerce group) Univ. of Oulu, 2007-2008, 2008-2009, 2011-31.8.2016).

Electronic commerce (Univ. of Oulu, 2009).

Principles of Marketing, 2013, 2014, 2015 (2014, also open university).

Digital Marketing, 2014 (twice).

Master’s thesis seminar (10-15 students each year).

Doctoral seminar and supervision of 8 students.

Oulu Business School eMBa (Module I: Digital Marketing, two days, 2014).

Self-study course Digital Marketing for doctoral students.

Self-study course Customer relationship management for doctoral students.

Academic teaching responsibilities at the University of Lapland 2007

Service and Relationship marketing (Univ. of Lapland, 2007, advanced special studies, full course).

Master’s Thesis seminar, (Services and electronic services) (Univ. of Oulu, 2007).

Market, brand and pricing strategies, (Univ. of Lapland, 2007, advanced special studies, essay exam evaluation).

 Academic and management education at the Biocenter of University of Oulu 2007

Marketing in biotechnology based businesses for a project PhDs in Working Life administrated by the Biocenter Oulu at the University of Oulu 2007 (Lectured in English for 25 students with PhDs).

Teaching and other responsibilities at eMBA program of the University of Oulu and Aalto Executive Education (AEE)

2017 – November 10th, Aalto Executive Education, Professional Development (Aalto PRO), “Introduction to Digital Marketing (in Finnish) (created and lectured one day course) Program: Digiajan Asiakkuuspäällikkö F.E.C, Mikkeli.

2017 – November 8th, Aalto Executive Education, Professional Development (Aalto PRO), “Introduction to Digital Marketing (in Finnish) (created and lectured one day course) Program: Digiajan Asiakkuuspäällikkö F.E.C, Turku.

2017 – November 7th, Digitaalisen markkinoinnin johtaminen (Digital Marketing Management), Atria Oyj, Ruralia-Instituutti, Helsingin yliopiston, Seinäjoki.

2016 – October, Aalto Executive Education, Professional Development (Aalto PRO), “Introduction to Digital Marketing (in Finnish) (created and lectured one day course) Program: Digiajan Asiakkuuspäällikkö F.E.C, Tampere.

2016 – June Aalto Executive Education, Divia Digital Business Network advisor for the future.

2013- Aalto Executive Education, DBA self-study course Digital Marketing.

2013- Aalto Executive Education, DBA self-study course Customer Relationship Marketing.

2013- Aalto Executive Education DBA thesis guidance and supervision.

2009- onwards Aalto Executive Education student business project / thesis guidance

Oulu Business Excellence, eMBA program lecturer and module manager 2005-2014.

2007- eMBA Thesis supervisor and evaluator of several theses.

2007-2012 Head teacher and lecturer of the “Business and Information Technology” three day intensive course, at the Oulu Business Excellence, eMBA program.

2014 Created and lectured “Digital Marketing” two day intensive course, for the Oulu Business Excellence, eMBA.

2013 Created and lectured “Digital Marketing” two day intensive course, for the Oulu Business Excellence, eMBA.

2012- Created and lectured two seminars Business and Information Technology in May and Digital Marketing in October.

2011, Created and lectured “Business and Information Technology” three day intensive course, for the Oulu Business Excellence, eMBA.

2010, Created and lectured “Business and Information Technology” three day intensive course, for the Oulu Business Excellence, eMBA.

2009, Created and lectured “Business and Information Technology” three day intensive course, for the Oulu Business Excellence, eMBA.

2008, Created and lectured “Business and Information Technology” three day intensive course, for the Oulu Business Excellence, eMBA.

2007, Created and lectured “Business and Information Technology” three day intensive course, for the Oulu Business Excellence, eMBA.

2006, Created and lectured “Electronic commerce systems and strategies for managers”, for the Oulu Business Excellence, eMBA. Two day intensive course.

2005, Created and lectured “Electronic commerce systems and strategies for managers”, for the Oulu Business Excellence, eMBA.  Two day intensive course.

Teaching responsibilities at the Oulu University of Applied Science, School of technology and advanced level Business engineering program 2007-2010

2007, 2008, 2009, 2010, Marketing of Technology, 24h course (lectured in English).

2008, Buying behavior and subcontracting, 42h course.

2008, Marketing, 42h course.

2008, Buying behavior and subcontracting, 42h course.

2007, Marketing, 42h course.

2007, Business Strategy, 42h course (lectured in English).

 Other lecturing responsibilities

  1. “Social media in business” seminar for EIT digital at the Helsinki Bourse Club.

2015, Guest lecture “New Product Development at the digital age”, University of Patras, Greece.

2013, Guest lecture “Digital relationships and network theory: a focus on professional service firms” at the University of Bergamo, Italy.

2013, “Social and mobile CRM future direction” keynote at the National CRM day of Finland organized by Talentum.

2011, “Successful commercialization”, keynote at the Sauna Seminar for SMEs.

2011, Easy fairs IT-fair – marketing arena – keynote “Digital Marketing trends and future”, National fair center of Finland – Messukeskus, Helsinki.

2012, Visiting lecture “Business networks as a source of competitive advantage” at the Lappeenranta University of Technology.

2011, Visiting lecture “Business networks as a source of competitive advantage” at the Lappeenranta University of Technology.

2011, Visiting lecture “Value creation and value capture with digital services” at the University of Turku.

2010, Visiting lecture “Value creation and value capture with digital services” at the University of Turku.

2010, Half-day lecture “Asiakassuhteiden johtaminen (CRM)” at the Pienyrityskeskus of Aalto School of Economics for Womanger group.

2010, Visiting lecture “Business networks in the new millennium” at the Lappeenranta University of Technology.

2008, Speech about “Organizational growth through internal marketing” for Honkamajat Ltd. internal developing day.

2004, Created and lectured two day intensive course for entrepreneurs “Creating and capturing markets”.